Specifications for banner advertising
| Banner Creatives: | GIF, JPEG, Flash |
| Banner Ad Unit Sizes: | 300 x 600, 468 x 60, 336 x 280, 300 x 250, 728 x 90 pixels |
| Banner Ad File Size: | Not to exceed 20k |
| Looping Restrictions: | Rich-media ads should not exceed three loops |
Specifications for E&ETV video sponsorships
| E&ETV Video Creatives: | Quicktime, Windows Media |
| E&ETV Video Unit Size: | 16:9 ratio |
| E&ETV Video Duration: | Not to exceed 15 seconds |
| Logo Placard Creatives: | Vector-based Adobe Illustrator |
| Logo Placard Unit Size: | 300 x 100 pixels |
| Logo Placard File Size: | Not to exceed 20k |
| Looping Restrictions: | No looping permitted |
Quicktime movie specifications
| Format options -- Video | |
| Compression: | Animation |
| Depth: | Thousands of colors |
| Quality: | Best |
| Frame rate: | 29.97 |
| Format options -- Audio | |
| Format: | Compressed |
| Sample rate: | 44.1 |
| Sample size: | 16 |
| Channels: | 1 |
| Prepare for Internet streaming: | Fast Start |
| Video and audio: | 320 x 240 size to fit |
| Color levels: | 601/709 |
| File field order: | Even |
Additional specifications
• All materials due 3 days before campaign begins.
• Flash-based ads should use the “clickTag” format. For instructions,
go to demo.doubleclick.net/generators/docs.designer_version.pdf.
• Banner ads may not produce audio without user initiation.
• Once audio begins, there must be a clear “pause” or “stop” button.
• Advertisers must link to a Web page and provide a functioning URL link.
Liability
E&E Publishing reserves the right to refuse or return advertising for any cause. Advertisers and advertising agencies assume liability for all content of advertisement. E&E also reserves the right to hold advertiser and/or its agency jointly liable for money due and payable to E&E Publishing.
Cancellation policy
Cancellation requests for contracts or insertions must be submitted in writing two weeks prior to the materials deadline.
For details, please request a media kit
For more information, please contact:
Richard Nordin, director of advertising
Phone: 202-737-4340 ext. 247
Email:
